Date Posted : July 14, 2025
in : News and Events
If you're cruising down South Fraser Perimeter Road near Guildford and suddenly feel like you're being watched by five bold, red-and-black eyeballs shouting "ALL ROADS" from across the Fraser River - don't worry, you're not hallucinating. That's just our asphalt plant showing off its new drip.
Installing a vinyl the size of a garage door 50 feet up in 30+ degree heat on a curved surface isn't exactly a walk in the park. It's more like a Cirque du Soleil performance featuring boom lift, sweat, and precision tools.
Yep, we've gone big. Like, really big. Five 12-foot-by-12-foot logo decals now stand proud (and possibly visible from space) on each of our asphalt silos. They're loud, they're proud, and they're the biggest fashion statement an industrial site has made since hard hats went neon.
It all started earlier this year when our marketing team - fresh off a caffeine binge and possibly a design TikTok spiral - decided our brand needed a little zhuzh. We spiced up our fleet markings, freshened our workwear, and of course, took a good hard look at our beloved logo. Then, in true All Roads democratic tradition, we turned it over to the people. We ran an internal vote to see if we should change it. The result? A unanimous no. That's right - 100% of All Roadsters said, "Don't mess with perfection."
With the logo firmly locked in, we moved on to the pièce de résistance: slapping it onto our silos. Originally, the plan was modest - just one decal on the north-most silo, the one greeting you as you roll into the yard. But then came a plea from our Asphalt Manager, Dennis Eby, who lovingly refers to the silos as his "babies." (Here is proof!) And according to Dennis, if one baby got a sticker, they all needed stickers. We weren't about to break a father's heart.
So, five silos, five logos. Boom.
Now, let's talk logistics. Installing a vinyl the size of a garage door 50 feet up in 30+ degree heat on a curved surface isn't exactly a walk in the park. It's more like a Cirque du Soleil performance featuring boom lift, sweat, and precision tools. Enter Jeff Hut of Astro Graphics: decal ninja, vinyl whisperer, and, according to sources, part spider.
"It's a premium 3M laminated vinyl product," Jeff explained, looking way too calm for someone who just wrestled a wall-sized sticker onto a metal cylinder that emits scorching heat. "It's built to last through everything - sun, snow, wind, frost. Pretty much anything short of a meteor strike."
Wrapping that decal on a non-flat surface? "Bit tricky," Jeff admits with a chuckle. (We suspect that's Canadian for "a complete nightmare.")
And now, there they stand - five logoed-up silos in perfect formation like a squad of industrial soldiers, ready for inspection. We think they look amazing. Majestic, even. Like Mount Rushmore, if Mount Rushmore were really into roadwork and branded outerwear.
So next time you drive by, give our silo squad a wave - or a salute. They've earned it. And frankly, they look too good not to brag about.